July 9, 2006

Inventing situations

Filed under: Film and Video — tomemos @ 10:17 pm

So while waiting in line to see Pirates of the Caribbean 2 (my 2 cents: eh), we were looking at movie posters through the window of the theater lobby. We saw the poster for Snakes on a Plane (which I think would make a great tattoo), which was exciting, and then we saw something bizarre and frightening: next to the other movie posters, with a “Coming Soon” over it and everything, was a “Kellogg’s Rice Krispies” poster, with the usual image: big bowl of cereal, with Snap, Crackle, and Pop doing their jolly elf thing.

And I thought, Holy shit. They’re making a Rice Krispies movie.

I’ll ruin the suspense and say that, as far as our research can tell, they’re not. IMDB doesn’t have anything, and neither does Google. After the movie, someone more level-headed than myself pointed out that the poster had no information about the “film’s” release–no “Summer 2007,” no “,” nothing like that. But I think the fact that I even considered it as a possibility–that I actually started to imagine the animated adventures of Pop, Snap, and the androgynous Crackle–gives some sign of how far I’ve been driven by our insane entertainment industry. I mean, once you’ve accepted that they’ve genuinely made Garfield 2: A Tale of Two Kitties, apparently with the expectation that people will see it, you don’t have much disbelief to suspend.

Plus, even if it’s not a movie, the poster raises more questions than it answers. (The only question it answers is “Rice Krispies?”) I mean, why were they advertising cereal in the movie theater? Why did the poster have “Coming Soon” above it? Did they intend for us to think that they were making a Rice Krispies movie, or was it just a convenient place to put that advertising Kellogg’s paid for? And again: cereal, in the movie theater? That’s like the one kind of food you can’t buy in a theater.



  1. There’s a theatre near my house that plays previews and ads and stuff in the lobby all day. There are standard movie previews, but there are also lots of rice krispy ads. No other ads are coming to mind. It’s a Regal Cinemas. Must have some sort of deal.

    Comment by locks — July 10, 2006 @ 1:04 pm

  2. Yeah, this theater was in the Regal group too. Very strange. Why just Rice Krispies? Where are the Frosted Flakes and Raisin Bran ads? Or maybe those are coming, cumulating in the 2009 cartoon epic, Cereal–a film featuring every single cartoon mascot ever, Who Framed Roger Rabbit for the breakfast table.

    Comment by Tom — July 10, 2006 @ 9:58 pm

  3. I don’t want to ruin the ending of Cereal, but Lucky stole the jewels, the Hamburglar changed his stripes and went over to the side of good, and they continued the suspense of the Trix rabbit and Trix; continuing to flirt, but not actually getting together.

    But the creature shop is really going to town on Frankenberry. Oscar-worthy.


    Comment by Brian — July 10, 2006 @ 10:52 pm

  4. I’m holding out for “Crispix: They Came From Above.”

    Comment by Devin — July 11, 2006 @ 2:13 pm

  5. I’m looking forward to Rice Krispies 2: The Revenge, and Rice Krispies 3: Trinity.

    Comment by Bret Returns — July 17, 2006 @ 12:34 pm

  6. Tom, I have nothing better to do right now than comment. Seriously. But I have read recently of restaurants that are trafficking exclusively in cereal and catering to the college crowd. Could movie theaters not be an untapped wilderness in the cereal industry, much like Alaska is to the world’s peddlers and pushers of snow cones?

    You have to admit, the word “Midnight” fits quite snugly in the space before both “Movies” and “Breakfast.”

    So there.

    Comment by akablack — August 3, 2006 @ 3:38 pm

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